The Bitter Cold Showdown is now ready to announce it’s official involvement with the World Rolling Series. The main goals of the World Rolling Series are to unite rollerblading under one organization that will work towards the growth, global recognition and promotion of rollerblading to the outside world. Kato Mateu, Jon Julio and Brian Shima founded the World Rolling Series and brought together representatives from every boot company into the organization. It was founded on the ideals that if rollerblading is truly going to grow it’s size, strength and recognition, it must be headed by an organization that is truly representative of the entire rollerblading community. The World Rolling Series has only just begun and in order for it to survive it needs the support, input, hard work, talent, criticism and insight of every soul that is willing to stand up and declare to the world that they are a rollerblader.
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